WORK WITH ME
Four ways in. Pick the one that fits.
I don't do packages. I don't do retainers-as-the-only-option. I do whatever actually fits where you are right now — paid assessment, targeted build, scoped project, or full marketing leadership.
Some founders need a fast diagnostic. Some need one specific thing fixed. Some need a guide for a quarter. Some need a partner for years.
Here's how to start with me.
Fractional CMO
01
FLAGSHIP
ONGOING ENGAGEMENT
STARTING AT
$8,000 / month
Scope customized to your team and stage
01
WHO IT'S FOR
Post-seed founders who have been their own CMO long enough.
You have traction. You have a team — or the budget to build one. What you don't have is a marketing leader, and it's starting to show. Every marketing decision still flows through you. That's not a strategy problem. That's a leadership gap.
WHAT IT IS
I step in as your head of marketing. I build the strategy, lead the team, manage the campaigns, and report directly to you on what's working and what's not. You get a CMO-level brain without the CMO-level salary and six-month onboarding.
I'm not an advisor who shows up twice a month with a deck. I'm in it — embedded in your marketing function, leading the work, and accountable to outcomes.
WHAT'S INCLUDED
Marketing strategy & quarterly roadmap
Team leadership, management & hiring guidance
Campaign architecture, oversight & execution
KPI dashboards & performance reporting
Channel strategy — organic, paid, email, content
Direct access to Melissa — not a junior account manager
HOW IT WORKS
01
Strategy sprint — We start with a focused audit of where your marketing is, where it needs to go, and what's standing in the way.
02
Roadmap alignment — I build your 90-day marketing roadmap and we align on priorities, KPIs, and how we measure success.
03
Ongoing leadership — I'm in, running your marketing function as your dedicated strategic partner. Monthly retainer, with regular check-ins and full visibility.
EDGYMUSE· SERVICES
02
02
Growth Systems Build
02
PROJECT
6-10 WEEK ENGAGEMENT
$12,000 – $20,000
Based on scope and current market state
INVESTMENT RANGE
WHO IT'S FOR
Companies with marketing activity but no coherent engine.
You have an agency, a coordinator, or both — and things are happening, but it's not adding up to growth. Campaigns go out. Posts get made. The numbers don't move. That's almost always a systems problem, not a talent problem.
WHAT IT IS
A focused engagement where I audit what you have, identify what's broken, and build the infrastructure that makes marketing work: clear positioning, a funnel that converts, a stack that isn't a mess, and the analytics to actually know what's driving revenue.
We move fast, build clean, and hand off a system your team can actually run — without you in every room.
WHAT'S INCLUDED
Positioning & messaging framework
ICP definition & audience segmentation
Funnel architecture & optimization
Marketing stack audit & setup recommendations
Attribution model & analytics foundation
Playbook your team can execute independently
HOW IT WORKS
01
Discovery & audit — Full review of your current marketing: what exists, what's working, what's broken, and what's missing entirely.
02
Build phase — I build the positioning, funnel, and infrastructure layer by layer. You're involved at key decisions, not day-to-day execution.
03
Handoff & playbook — Full documentation of your new system, team training, and a 30-day support window so nothing falls through the cracks.
EDGYMUSE· SERVICES
03
Brand & Launch Strategy
03
PROJECT
4–8 WEEK ENGAGEMENT
STARTING AT
$8,000 / month
Add-on execution support available
03
WHO IT'S FOR
Companies going to market — or going back to market.
You're launching a new product, repositioning after a pivot, or entering a new market. You need a launch that actually lands — not just a lot of noise. The difference between a launch that builds momentum and one that fizzles is almost always the strategy underneath it.
WHAT IT IS
I build the strategic foundation for your launch: positioning that's differentiated, messaging that resonates with the right people, and a go-to-market plan that connects to real growth levers — not just PR hits and social posts.
You leave with a complete launch playbook your team can execute — or I can stay on to lead execution as an add-on.
WHAT'S INCLUDED
Launch positioning & differentiation strategy
Messaging framework & copy direction
Channel strategy & audience targeting
Campaign architecture & launch timeline
Go-to-market playbook
Launch KPIs & measurement framework
HOW IT WORKS
01
Positioning workshop — We get crystal clear on what you're launching, who it's for, and what makes it different. No assumptions.
02
Strategy build — I develop the full launch strategy: messaging, channels, campaign architecture, and timeline.
03
Playbook delivery — You receive a complete, execution-ready launch playbook. Pairs well with Fractional CMO support through the launch window.
Not sure which fits?
Here's the cheat sheet.
QUICK COMPARISON
Pick the engagement that matches where you are right now.
Not sure which is
right for you?
STILL DECIDING?
That's what the first call is for. Tell me where you are and what's not working — I'll tell you honestly whether and how I can help. No pressure, no pitch deck.