FRACTIONAL CMO + GROWTH STRATEGY
You've outgrown being your
own CMO.
I'm Melissa. Fractional CMO for post-seed startups that are done winging it.
"EdgyMuse demonstrated superb marketing and business-building skills, successfully delivering projects while being accountable and a fantastic addition to our marketing team."
P
CMO
Proximyl Health
20yr
EXPERIENCE
45+
COMPANIES
100%
JOB SUCCESS
I step in as your strategic marketing leader. You get the experience, the systems, and the results, without the full-time hire.
TRUSTED BY
WOODSIDE HOMES
A REAL HOME AWAY
ALIGN BUILDERS
GENENTECH
PROXIMYL HEALTH
WILNAU DESIGN
REAL ESTATE SOLUTIONS MD
04
Agencies deliver tactics, not leadership
You need someone who owns the outcome, not just the output.
03
You can't justify a full-time CMO yet
But you can't keep doing this yourself either.
You're the only one with the full picture
Every marketing decision still flows through you. That's the bottleneck.
02
Your team is busy but marketing isn't moving
Activity ≠ growth. You need strategy, not just execution.
01
SOUND FAMILIAR?
You raised the round.
You built the team.
You're still running marketing.
You're writing the copy at midnight. Approving posts between back-to-back calls. Googling "what should our CAC be" on a Sunday.
Your marketing isn't broken. It just doesn't have a leader yet.
That's the thing no one tells founders: at some point, marketing outgrows you. Not because you're bad at it, but because it needs more than you can give it.
01 - STRATEGY
Positioning & Growth Roadmap
Clarity on who you're for, what you're saying, and how you grow - tied directly to your revenue goals. No fluff. No 40-slide decks.
02 - SYSTEMS
The Engine Under Marketing
Your funnel, your stack, your dashboards, your playbooks. Built clean and built to last. The infrastructure that makes marketing consistent.
03 - LEADERSHIP
Team & Execution Management
I manage your team, run campaigns, and own the results. The founder stays out of the weeds. Marketing keeps moving without you in every room.
I don't just make recommendations.
I lead the work.
Strategy, systems, and execution leadership - all in one person. No handoff. No deck that gathers dust. Just marketing that actually moves.
The work speaks.
Here's some of it.
RESULTS
WILNAU MARKETING & DESIGN
From chaotic agency to profitable, scalable operation
Came in to fix a messy agency: unclear roles, broken processes, underpriced services. Left them with a leaner team, higher MRR, and pricing that matched the value they were already delivering.
OPERATIONS & GROWTH
TRUEWORK COWORK
Built from zero to 90% occupancy, through a pandemic
Founded and scaled a coworking company from scratch. Hit 90% occupancy and held it there through COVID; through positioning, community, and relentless marketing execution.
LAUNCH + SCALE
WOODSIDE HOMES + SEKISUI HOUSE
20% efficiency increase across major campaigns
Came in as Senior PM across two national brands. Rebuilt the marketing project management process, cut wasted time, and kept cross-functional campaigns on track and on time.
PROJECT LEADERSHIP
EdgyMuse was fantastic; extremely organized, responsive and proactive. You don't have to give them much direction, they take a large project and run with it. Highly recommend for short-term and long-term projects.
CEO
A Real Home Away
Melissa has been an absolute pleasure to work with. She's thoughtful, responsive, and clearly invested in understanding the brand and vision. I've been impressed by her strategic insight and adaptability.
FOUNDER
Picture Perfect Dates
Three ways in.
All roads lead to growth.
01
Fractional CMO
Ongoing strategic marketing leadership for post-seed founders ready to hand it off.
02
Growth Systems Build
For companies whose marketing is busy but not working. Build the engine from scratch.
03
Brand & Launch Strategy
Going to market or going back. Positioning, messaging, and a plan that lands.
HOW WE WORK TOGETHER
I don't do packages. I do outcomes. Pick the engagement that matches where you are right now.
ABOUT MELISSA
I've sat on both sides
of the table.
Most marketing consultants have been on the agency side or the operator side. I've been both.
I spent years building campaigns and running strategy for other companies. Then I built my own and learned what it actually feels like to be the founder who needs marketing to work, not just look good.
That combination is what clients tell me they can't find anywhere else. I understand the business pressure. I understand the entrepreneurial arc. And I know how to build marketing that connects to revenue, not just activity.